Business of art: this category of my blog includes all articles and videos that discuss how to make a living as an artist.

On being picky about who buys my art / Choisir qui peut acheter mon art

I don’t have to reject a lot of clients, because most people who wouldn’t enjoy working with me realize it long before they contact me.  Je n’ai pas à refuser un grand nombre de clients, parce que la plupart des gens qui n’apprécieront pas ma manière de travailler s’en rendent compte avant de me contacter.

Lorentz Bruun Construction: What artists can learn from this company’s mistakes

This construction company is being very bad, and I’m hoping to make something positive out of their naughtiness.

The artist’s business card / La carte de visite d’un artiste

A few ideas of how to do one. Quelques idées de comment vous pouvez faire la vôtre.

How to write a press release for your art

Cultivating press is essential to the well-being of all artists—by that I mean their career’s success, of course, but also their artistic health since we all need feedback in order to grow.  And getting your work talked about doesn’t require any dark magic.  In fact, there are just five things to remember as you pursue coverage for your art.

Un livre sur le marketing de l’art écrit par un artiste

Le marketing de l’art vous permet non seulement de mieux vendre votre art mais aussi de mieux le faire.

Understanding your different audiences as an artist

Sometimes it’s hard to think of who is interested in the work you make, but the press—both the press you go after and the press you get—can help you figure it out.

10 things learned in 10 years / 10 leçons apprises en 10 ans

To celebrate a decade of pro art-making, I made a video full of things I wish I’d known from the beginning.  Pour célébrer une décennie de création artistique professionnelle, j’ai fait une vidéo pleine de choses que j’aurais aimé savoir dès le début.

Art auctions and artists giving back

Though I’ve given a lot to nonprofit fundraisers over my decade as a full-time artist, today I officially announce that it’s not my thing and that I much prefer to help out in my community in other ways.

The artist’s story / L’histoire de l’artiste

Where you come from has very little to do with whether or not you will manage to be an artist.  D’où vous venez a très peu à voir avec votre capacité pour être artiste.

Whose brand is it? / La marque appartient à qui?

When artists make changes to the sort of work they create, it can upset fans, but, when they understand how their brand works, their evolution is received quite differently by their audience. Quand un artiste modifie sa façon de créer, souvent ses fans ne sont pas contents, mais, quand un artiste comprend comment sa marque marche, son changement se déroule autrement.

An art marketing book as an artist would write it

Art marketing isn’t just about selling more art.  It’s about making better art.

Books for sale / Des livres à vendre

I created a new section of my site in preparation for a surprise!  J’ai créé une nouvelle section de mon site en préparation pour une surprise!

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